Vice president Kamala Harris‘ campaign reportedly spent $1 million on TV host and producer Oprah Winfrey for hosting her rally and interview during the presidential election campaign.
In September, Winfrey interviewed Harris at the “Unite for America” rally in Michigan, where Hollywood stars like Jennifer Lopez and Meryl Streep showed their support through virtual appearances, attracting hundreds of thousands of viewers.
According to a report from Fox News, citing The Washington Examiner, Harris‘ campaign spent $15 million on “event production,” with $1 million allocated to Oprah Winfrey’s Harpo Productions.
The Washington Examiner reported that Harris’ campaign dedicated substantial funds for media appearances and event production. One significant expenditure was a six-figure sum for a set used during Harris’ appearance on the “Call Her Daddy” podcast. Hosted by Alex Cooper, the podcast covers topics like relationships and sex. Despite the investment, the interview has garnered just over 800,000 views on YouTube since its October release. In comparison, President-elect Trump’s appearance on “The Joe Rogan Experience” podcast has amassed over 47 million views.
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“Money can’t buy you love or a good candidate,” Republican strategist Brad Todd remarked to The Washington Examiner, as quoted by Fox News. He added, “Advertising is a pretty important source of information for swing voters…It no doubt matters, but it’s not enough. It doesn’t matter if you have the wrong message and it’s not delivered in a compelling way. What her campaign was missing was any effort to break with the unpopular administration she has been a part of.”